User Analytics

GET /v1/instagram/user/analytics?handle=natgeo&tz=Europe/Istanbul

{
  "success": true,
  "credits_remaining": 4980,
  "credits_charged": 1,
  "platform": "instagram",
  "owner": {
    "id": "787132",
    "username": "natgeo",
    "display_name": "National Geographic"
  },
  "followers": 268287565,
  "sample": {
    "posts": 9,
    "from": "2026-10-22T21:00:10Z",
    "to": "2026-10-25T17:02:48Z",
    "posts_read": 12,
    "pinned_excluded": 3,
    "reposts_excluded": 0
  },
  "likes": {
    "posts": 9,
    "missing": 0,
    "total": 724324,
    "average": 80480.44,
    "median": 36046
  },
  "comments": {
    "posts": 9,
    "missing": 0,
    "total": 1659,
    "average": 184.33,
    "median": 126
  },
  "views": {
    "posts": 6,
    "missing": 3,
    "total": 10648281,
    "average": 1774713.5,
    "median": 971656.5
  },
  "engagement_rate_by_followers": 0.0301,
  "engagement_rate_by_views": 4.9266,
  "posts_per_week": 19.75,
  "posting_times": {
    "timezone": "Europe/Istanbul",
    "metric": "engagement",
    "posts": 9,
    "by_weekday": [
      {
        "weekday": "monday",
        "posts": 0,
        "average_engagement": null
      },
      {
        "weekday": "tuesday",
        "posts": 0,
        "average_engagement": null
      }
    ],
    "by_hour": [
      {
        "hour": 0,
        "posts": 2,
        "average_engagement": 178210
      },
      {
        "hour": 1,
        "posts": 0,
        "average_engagement": null
      }
    ],
    "best_weekday": "sunday",
    "best_hour": 0,
    "best_slot": null,
    "min_posts": 2
  },
  "formula_version": 2,
  "formulas": {
    "average": "total / posts, over the sampled posts that have the value",
    "median": "the middle value of the sampled posts that have the value; the mean of the two middle values when their number is even",
    "engagement_rate_by_followers": "100 * average(likes + comments) / followers, over the sampled posts whose likes and comments are both known; null when followers is 0 or unknown",
    "engagement_rate_by_views": "100 * sum(likes + comments) / sum(views), over the sampled posts whose likes, comments and views are all known; null when that sum of views is 0",
    "posts_per_week": "(sample.posts - 1) / ((sample.to - sample.from) in days / 7); null with fewer than 2 posts or when they share one timestamp",
    "posting_times": "engagement = likes + comments of each sampled post whose likes, comments and exact time are known (a time worked back from \"3 weeks ago\" is not); each such post counts in its weekday, its hour and its weekday's 3-hour slot (00-03, 03-06, ... 21-24) in the asked time zone; average_engagement = total engagement / posts of the bucket, null without posts; best_weekday, best_hour, best_slot = the highe…"
  }
}